AS Media Studies Coursework Brief

 The coursework set brief for the AS Level Media Studies (9607/22) challenges students to apply their knowledge and creativity to produce a media product based on a specific task provided by Cambridge International. It allows students to explore media production techniques, develop storytelling skills, and demonstrate their understanding of key media concepts through a hands-on approach. The brief typically includes:

• Task: Produce the opening sequence of a fictional film, lasting no more than two minutes, with original video and audio.
• Focus Areas: The product should demonstrate understanding of media language, effective use of camera techniques, editing, sound, and mise-en-scène to convey genre, narrative, and representation.
• Audience: Identify a clear target audience and design the product to appeal to that demographic.

Required Components:

1. Research & Planning:

   • Analyze existing film openings from the same genre.
   • Develop a detailed storyboard, script, and production plan.

2. Production:

   • Shoot and edit a two-minute film opening with original footage and sound.
   • Adhere to professional standards in framing, lighting, and sound design.

3. Evaluation & Reflection:

   • Document the creative process in a production blog or portfolio.
   • Reflect on how the product addresses the brief, engages the audience, and applies media concepts.

This coursework is a chance to combine creativity and technical skills while exploring the art of storytelling through film.